We looked at process yesterday, the account management/sales process. We looked at the sphere, with the innermost of the sphere our clients, then our prospects, then the network, then...

You can be present in person, in media, in mind, and in action. To be present in Person Interaction with clients Interaction with interested prospects (estimates, etc.) Events and “being out and about” in Media Push/Interruption Media On TV On the radio Discovery Media In the Yellow Pages On the Web in Mind Best when inspired by their need. in...

Image via Wikipedia The nature of communicating to prospective audiences is forever changed because the Web is happening right now. We now function in a world with immediate casual access to seemingly unlimited amounts of meaningful information, able to be localized around any idea we put before it, while morphing around our behavior, our preferences, and our...