Jason Broadwater

Growth is in the service business marketplace. What do service businesses look like?

Health Services

• Physician Services
• Medical Services
• Hospital Services

Professional and Business Services

• Information Technology Services
• Financial Services
• Architectural / Engineering Services
• Marketing / Communications Services

What do the businesses in these growth areas look like? Increasingly, they are made up of individual knowledge workers. People who may be employees, partners, contractors, or service providers. One may well provide a core function of an organization, yet be self-employed and also involved in other projects/endeavors.

So, how does this affective Economic Development? Well, we need grassroots economic development. We need to bring folk here one at a time, but have a groundswell, that allows each of them to, in turn, bring folk as well.

The 300-500 employee business is still out there and still should be sought and approached for sure, but as we hunt the white whale, we should be roiling the sea below us and battling marlin, tuna, and mahi. And shrimping, too.

Not that we don’t need focus. We do need to focus. But we can focus on niches in multiple categories. And we can encourage a grassroots, ground swell of energy from a small but growing group of individuals.

We started a Punk Rock Hill fan page on Facebook, and hit 100 fans in 7 days. Oh, nostalgia and newness.

The seminar was entitled “No-Cost/Low-Cost Methods of Effective Web Marketing”. We had about 45-50 people in the seminar. It was on CPCC’s Central Campus on the corner of Elizabeth and Charlottestown at the Institute of Entrepreneurship. A two hour seminar. We talked goals, strategy, tactics. We looked at specific technologies – Google Analytics, Facebook, Twitter, LinkedIn, WordPress. Then we looked at a few seminar attendees’ websites and discussed practical changes they could make.

I enjoyed speaking to Bank of York last evening. We have a couple of years of analytics data on the site and have much information to draw from. I look forward to contributing to the further communications and value development of the bank.

From the EN… “More than 90 people gathered at the Cotton Factory in downtown Rock Hill on Tuesday, February 16, to hear Jason Broadwater’s presentation about how Facebook, Linked-in, Twitter, blogging, and even Google can be used to expand small business outreach and customer service.” It was a great event. Thanks, Edie. I’m very pleased to see community gathering in positive ways.

I spoke to the Charlotte Apple Club last night on Google Adwords. Brandon and Dan and I attended. It was a nice evening at Elliot’s BarBQ. We had some interesting conversations on the meaningful use of search, the legitamacy of results manipulation, and interesting ways to use ad words to see local results. Check these guys out at CharlotteAppleClub.com. Thanks again you guys.

I struggle with do and be. When one year ends and another begins, I feel excitement for the opportunity for what I can do or achieve this coming year. I also feel stress and frustration for what I was unable or unwilling to do last year, as measured against an abstract standard. I sometimes feel good about what I did/achieved, but more often I lament the didn’t more than celebrate the did.

Like I said, I also struggle with do and be. I have experienced truth when hearing someone say you are what you do, or a man is defined by his actions. And I have experienced truth when hearing someone say, understand what it means to be and don’t just be lost in the doing.

I tell my wife to ease her burden of task task task that while I appreciate what she does, I love her for who she is. So what makes her who she is? Well, it’s partially what she does, but it’s also her thoughts, ideas, desires, and dreams.

My children and the reality and idea of fatherhood have pushed the question of do and be to the forefront for me. I want to be a good father, and much of that is defined by what I do. But some of it has to do with who I am beyond action.

So I guess my conclusion is my usual one, that I don’t know much about anything. But I do plan to coach my son’s basketball, take my daughter to daycare, come home in the evenings, work hard and smart all day, grow my company significantly, work less on weekends, and give my attention to my wife and children when I am home. And I plan to be both more relaxed and more creative with learning and experiencing life with my little family. And to be more disciplined and steadfast in my time dedicated to work.

Peace and good will.

Jason

We looked at process yesterday,
the account management/sales process.
We looked at the sphere, with the innermost of the sphere our clients,
then our prospects, then the network, then community.

You can be present

• in person,
• in media,
• in mind, and
• in action.

To be present

• in Person
  • Interaction with clients
  • Interaction with interested prospects (estimates, etc.)
  • Events and “being out and about”
• in Media
  • Push/Interruption Media
    • On TV
    • On the radio
  • Discovery Media
    • In the Yellow Pages
    • On the Web
• in Mind
  • Best when inspired by their need.
• in Action
  • This is the tip of the funnel, happening under the appropriate inspiration for each individual.