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Vistage Group

A Presentation
On Internet Marketing
An Executive Overview
of strategies, tools, and options for online success

What is your plan?

What can the Internet do?

Sidewalk Development

Outcomes, Goals, and Objectives
Market Awareness
Market Positioning
Relationship Nurturing
Lead Generation
Client Service
Customer Support
Product Delivery & Transacting
Service Delivery & Transacting
Tools, Technologies, and Tactics

Website

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Search Marketing

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Social Marketing

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Email Marketing

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What to invest in…

Breakdown of Needs

Strategy & Management

You will need someone to drive strategy, execution, and measurement.

You will need to consider:

  • marketing
  • communications
  • client/customer intake
  • delivery
  • measurement
  • inside
  • outside

Technicians

You will need technicians with tools and process in the following areas.

Digital Content
  1. Multimedia
  2. Writing
  3. Content Design
Website
  1. Design
  2. Development
  3. Maintenance
Internet Marketing
  1. Social Marketing
  2. Online Advertising
  3. Search Marketing
Application Development
  1. User Experience
  2. Functional Development
  3. Managed Solutions
Focus on your team. Expect results.