In 2001, under the leadership of Derick Close, whose family founded Springs Mills (now Springs Global), the Retail and Specialty Fabrics Division of Springs was renamed the Creative Products Group to more accurately reflect the creative talents and innovative product offerings of the business unit. Derick purchased the division in March 2007, and the newly formed company was renamed Springs Creative Products Group, LLC to signal the start of a new company with a new approach to doing business in the world of textiles. Springs Creative, staffed by more than 150 talented employees, maintains design, marketing and sales offices in Rock Hill, S.C. and a team of production and sourcing specialists in Shanghai, China, carrying brands such as: Disney, Marvel, Pixar, The Walking Dead, Nickelodeon, Cartoon Network, Adventure Time, John Deere, Hello Kitty, Tim Coffey, Elizabeth Olsen, Jennifer Paganelli, Suzanne Nicoll, Susan Winget, Concord House, Crafty Cuts, Creative Essentials, Creative Cuts, Daisy Kingdom, Sandlapper Manufacturing, Beyond Measure, Scene Weaver, Springsteen Logistics, Truetimber Camo
Jason’s Role in the Project
Jason was hired by Derick in a time of significant change at Springs Creative. The project was to come in for 120 days and revamp digital identity and media of the company and its subsidiary companies. Jason and the team at RevenFlo designed a new corporate website and brand image, as well as five other websites representing specific service lines and subsidiary businesses of Springs Creative.