Google Fiber would be great for Old Town Rock Hill

Enjoyed Giving Seminar for CPCC’s Institute of Entrepreneurship

The seminar was entitled “No-Cost/Low-Cost Methods of Effective Web Marketing”. We had about 45-50 people in the seminar. It was on CPCC’s Central Campus on the corner of Elizabeth and Charlottestown at the Institute of Entrepreneurship. A two hour seminar. We talked goals, strategy, tactics. We looked at specific technologies - Google Analytics, Facebook, Twitter, LinkedIn, Wordpress. Then we looked at a few seminar attendees’ websites and discussed practical changes they could make.

Thanks for having me, Bank of York

I enjoyed speaking to Bank of York last evening. We have a couple of years of analytics data on the site and have much information to draw from. I look forward to contributing to the further communications and value development of the bank.

Entrepreneur Network, Great Event

From the EN… “More than 90 people gathered at the Cotton Factory in downtown Rock Hill on Tuesday, February 16, to hear Jason Broadwater’s presentation about how Facebook, Linked-in, Twitter, blogging, and even Google can be used to expand small business outreach and customer service.” It was a great event. Thanks, Edie. I’m very pleased to see community gathering in positive ways.

Enjoyed speaking to the CharlotteAppleClub

I spoke to the Charlotte Apple Club last night on Google Adwords. Brandon and Dan and I attended. It was a nice evening at Elliot’s BarBQ. We had some interesting conversations on the meaningful use of search, the legitamacy of results manipulation, and interesting ways to use ad words to see local results. Check these guys out at CharlotteAppleClub.com. Thanks again you guys.

New year’s day

I struggle with do and be. When one year ends and another begins, I feel excitement for the opportunity for what I can do or achieve this coming year. I also feel stress and frustration for what I was unable or unwilling to do last year, as measured against an abstract standard. I sometimes feel good about what I did/achieved, but more often I lament the didn’t more than celebrate the did.

Like I said, I also struggle with do and be. I have experienced truth when hearing someone say you are what you do, or a man is defined by his actions. And I have experienced truth when hearing someone say, understand what it means to be and don’t just be lost in the doing.

I tell my wife to ease her burden of task task task that while I appreciate what she does, I love her for who she is. So what makes her who she is? Well, it’s partially what she does, but it’s also her thoughts, ideas, desires, and dreams.

My children and the reality and idea of fatherhood have pushed the question of do and be to the forefront for me. I want to be a good father, and much of that is defined by what I do. But some of it has to do with who I am beyond action.

So I guess my conclusion is my usual one, that I don’t know much about anything. But I do plan to coach my son’s basketball, take my daughter to daycare, come home in the evenings, work hard and smart all day, grow my company significantly, work less on weekends, and give my attention to my wife and children when I am home. And I plan to be both more relaxed and more creative with learning and experiencing life with my little family. And to be more disciplined and steadfast in my time dedicated to work.

Peace and good will.

Jason

Account Manager Interviews

We looked at process yesterday,
the account management/sales process.
We looked at the sphere, with the innermost of the sphere our clients,
then our prospects, then the network, then community.

To be present

You can be present

• in person,
• in media,
• in mind, and
• in action.

To be present

• in Person
  • Interaction with clients
  • Interaction with interested prospects (estimates, etc.)
  • Events and “being out and about”
• in Media
  • Push/Interruption Media
    • On TV
    • On the radio
  • Discovery Media
    • In the Yellow Pages
    • On the Web
• in Mind
  • Best when inspired by their need.
• in Action
  • This is the tip of the funnel, happening under the appropriate inspiration for each individual.

We are each ourselves there

The nature of communicating to prospective audiences is forever changed because the Web is happening right now. We now function in a world with immediate casual access to seemingly unlimited amounts of meaningful information, able to be localized around any idea we put before it, while morphing around our behavior, our preferences, and our communities.

The world is forever changed. Yet, people are the same. We each go into that sphere of content, and we interact. We are each ourselves there. Even if we are masquerading, we are being who we are just by being compelled to do it. We explore what we are interested in. We seek out what we desire. And we share with others drawn into your sphere - proximity inherent in commonality / likeness / sameness.

In the search for meaningful use, one will wonder how these phenomena and shifts and changes present opportunity and challenges to one’s organization. What does success look like?

Organizations serve people; the Internet allows and inspires that service

Consider that

• every organization is investing in improved communications online - more fluid, more productive, more engaging, more interactive, more measurable in achieving real goals and objectives;
• every organization is morphing in its model due to digital technologies and the Internet; and
• every organization is faced with immediate needs and opportunities to fulfill their missions to a greater degree.

Read more…