July 9, 2026
Why “Shop Local” Campaigns Don’t Work (and what to do about it)
While Shop Local campaigns may generate a slight bump in local sales for a few weeks, the results are usually mediocre and temporary. This is not a criticism of the people running these campaigns. The problem is, instead, with the nature of the Shop Local campaign itself. Ditch your Shop Local Campaign for a Discover Local initiative, and see a permanent change in local consumer behavior.
May 5, 2026
Save Your Community’s Small Businesses from Extractive Debt
A Small Business Debt Fund can save your community’s local small businesses from extractive debt cycles that kill small businesses and send money out of the local economy.
March 31, 2026
Category Marketing: How Small Businesses Win
Category Marketing: How Small Businesses Win The Art If David would have walked out to meet Goliath with sword and shield, he would surely have been destroyed. If the American Revolutionaries would have marched out to meet the Red Coats in an open field, they would surely have been decimated. The secret to competing with…
December 26, 2025
Extractive Economics: Why communities are getting poorer & what to do about it
Are the people of your community getting richer or poorer? Well, by isolated metrics, like wages and 401ks, one could argue richer. But by lived experience, in relation to the important expenses of our lives and our ability to build wealth over time, the clear answer is poorer. But why? The answer is woven into our economic system.
November 18, 2025
Kids, Character, and Workforce Economics
There is no better workforce investment than my wife. My wife is a counselor at a small, rural, Title I elementary school in South Carolina. How much money is being spent to address the soft-skills crisis in the US right now? How many billions of dollars? How many employers report that workers struggle with communication, teamwork, adaptability, conflict management, and self-regulation? Working with adults is triage. We must invest in the future of our workforce.
June 16, 2025
Individual Economic Health
Economic Developers have traditionally focused on business recruitment and real estate development. Now we find ourselves in workforce development, skills training, soft-skills, even transportation and childcare. We need a new perspective on what it means to serve a community in Economic Development.
May 9, 2024
Shift: Pending U.S. Economic Crisis
More people are getting poorer over time. We must evolve our understanding of the economy so that we can see the pending crisis that lurks underneath. Only then can we design the changes that will avoid calamity and create a better future for all.
May 23, 2022
The Agriconomy as an Economic Development Strategy for York County, South Carolina
York County should invest significantly in developing the “Agriconomy” (as I call it) – agri-business, agri-tourism, agri-lifestyle, etc. – in the western part of the county.
May 16, 2022
20 Solutions that You May Not Like for the Economic Crisis in the US
Some of you will not like these solutions… I get it. Some of these are pretty radical. But, the fact remains, doing all of (or even some of) these things that I spell out below would help combat the economic crisis in the US, The Great Slide I call it, of the working class into poverty.
May 9, 2022
Change Needed in the City’s Approach to Residential Development
Recently, I attended a joint meeting of City Council and the Planning Commission in Rock Hill, SC. I was among the listening public.
Updates
Workforce Consulting & Job Portal in Athens, GA After more than a year of systems-level planning and implementation, AthensAchieves.com has launched as a community workforce platform designed to address not only job matching, but the structural barriers that prevent full employment in Athens–Clarke County. Jason served as the workforce consultant and project designer for Athens…
Jason Broadwater has joined the board of directors for ASPIRE Community Capital, a Charlotte-area nonprofit focused on expanding access to capital and business support for underserved and undercapitalized entrepreneurs. ASPIRE works with small and micro business owners who often face barriers to traditional financing, providing both lending solutions and hands-on support in areas such as…
Jason Broadwater to Lead the York County Marketing Council Jason Broadwater will lead the newly formed York County Marketing Council (YCMC), an initiative designed to help marketing managers and small business owners strengthen their skills, expand their knowledge, and build meaningful professional connections. The program will be led by Jason, the president and founder of…













