Columbia Museum of Art
Project Overview
The Columbia Museum of Art is a world-class, small museum. At the time of this project, the museum was undergoing significant change, as were many museums. The Columbia Museum of Art was looking at how their institution would be successful with the next generation of supporters while maintaining its value for its current supporters. In other words, what kinds of changes were needed, and what was the right pace of change.
Jason’s Role in the Project
Jason facilitated a strategic process with staff and key stakeholders to design changes to:
- the museum’s brand as a whole
- the museum’s approach to marketing art and events
- the marketing department’s processes and tools
