You can be present
- in person,
- in media,
- in mind, and
- in action.
To be present
- in Person
- Interaction with clients
- Interaction with interested prospects (estimates, etc.)
- Events and “being out and about”
- in Media
- Push/Interruption Media
- On TV
- On the radio
- Discovery Media
- In the Yellow Pages
- On the Web
- Push/Interruption Media
- in Mind
- Best when inspired by their need.
- in Action
- This is the tip of the funnel, happening under the appropriate inspiration for each individual.