You can be present

  • in person,
  • in media,
  • in mind, and
  • in action.

To be present

  • in Person
    • Interaction with clients
    • Interaction with interested prospects (estimates, etc.)
    • Events and “being out and about”
  • in Media
    • Push/Interruption Media
      • On TV
      • On the radio
    • Discovery Media
      • In the Yellow Pages
      • On the Web
  • in Mind
    • Best when inspired by their need.
  • in Action
    • This is the tip of the funnel, happening under the appropriate inspiration for each individual.