Last summer we took a trip across the country to Santa Cruz, California to meet Richard Hoover and the rest of the Santa Cruz Guitar Company team. While there, we toured the facilities and spent some quality time with Richard. He educated us on luthiery, the differences between a nice guitar and a world-class one, and the philosophy behind his company’s “culture of kindness.” This episode is much longer than usual (more like a mini-documentary) because we didn’t want you to miss any of this amazing experience.

Keep an eye out for another episode we have in the works that will have us looking at, talking about, and playing our very own Santa Cruz acoustic guitar, which Richard Hoover personally designed with us while we were visiting.

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