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Branding & Marketing Cases

Jason provides identity development, branding, and marketing consultation to businesses, institutions, and organizations looking to affect change.

  • Branding & Identity
  • Marketing Strategy
  • Project Design
  • Project Management & Delivery

Contact Jason

If you’d like to discuss any of these branding and marketing case studies or other identity or marketing related work, please contact Jason directly.

Selected Branding & Marketing Case Studies

Columbia Museum of Art

Project Overview

The Columbia Museum of Art is a world-class, small museum. The museum is undergoing significant change, as are all museums, and is looking at how the institution will be successful with the next generation of supporters, while maintaining its value for its current supporters. In other words, what kinds of changes are needed, and what is the right pace of change.

Jason’s Role in the Project

Jason facilitated a strategic process with museum staff, key stakeholders, and the RevenFlo team to design changes to:

  • the museum’s brand as a whole
  • the museum’s approach to marketing art and events
  • the marketing department’s processes and tools

Springs Creative

Project Overview

In 2001, under the leadership of Derick Close, whose family founded Springs Mills (now Springs Global), the Retail and Specialty Fabrics Division of Springs was renamed the Creative Products Group to more accurately reflect the creative talents and innovative product offerings of the business unit. Derick purchased the division in March 2007, and the newly formed company was renamed Springs Creative Products Group, LLC to signal the start of a new company with a new approach to doing business in the world of textiles. Springs Creative, staffed by more than 150 talented employees, maintains design, marketing and sales offices in Rock Hill, S.C. and a team of production and sourcing specialists in Shanghai, China, carrying brands such as: Disney, Marvel, Pixar, The Walking Dead, Nickelodeon, Cartoon Network, Adventure Time, John Deere, Hello Kitty, Tim Coffey, Elizabeth Olsen, Jennifer Paganelli, Suzanne Nicoll, Susan Winget, Concord House, Crafty Cuts, Creative Essentials, Creative Cuts, Daisy Kingdom, Sandlapper Manufacturing, Beyond Measure, Scene Weaver, Springsteen Logistics, Truetimber Camo

Jason’s Role in the Project

Jason was hired by Derick in a time of significant change at Springs Creative. The project was to come in for 120 days and revamp digital identity and media of the company and its subsidiary companies. Jason and the team at RevenFlo designed a new corporate website and brand image, as well as five other websites representing specific service lines and subsidiary businesses of Springs Creative.

Knowledge Park

Project Overview

Knowledge Park is the economic development strategy to bring together a 1.5-mile radius area at the center of Rock Hill, SC that includes the burgeoning downtown, Winthrop University, and the previously blighted abandoned textile corridor that lies in between. The project is focused on the new economy and how jobs and business flows from the cultural vibrancy of the placemaking of the urban environment. The project is ongoing, multifaceted, and has led to hundreds of millions of dollars in private investment in the Knowledge Park area.

Jason’s Role in the Project

  • Served on the Rock Hill Economic Development Corporation for 10 years (a full term), which was the primary organization leading the revitalization.
  • Designed, cofounded, and managed of the Hive, which was a key early project in introducing the new economy to city leaders.
  • Served on the Innovation group who brought to the city initiatives such as the Pipeline Program and the Technology Incubator.
  • Served on the Knowledge Park Leadership Group that selected the master developer for the 23-acre bleachery site at the center of Knowledge Park.
  • Further developed the Knowledge Park brand and story through marketing media (with RevenFlo).
  • Designed and developed the Knowledge Park website and videos (with RevenFlo).

Jason is a visionary person with a remarkable ability to put ideas into action. In supporting economic development, highest recommendations!

Stephen Turner Director of Urban and Economic Development, City of Rock Hill

Jason is a self-organizing and visionary entrepreneur and a leader in our community.

Debra Heintz Executive Director, Arts Council of York County

Rock Hill, My Home

Knowledge Park Leaders

University Center

Project Overview

Sidewalk/Rock Hill, LLC is producing a Bold New Vision for a long-vacant textile factory adjacent to the beautiful campus of Winthrop University in Rock Hill, South Carolina. Known as University Center, this new development stretches from the southern tip of the revitalizing downtown through the textile corridor to Winthrop University. The 23-acre former bleachery site will include:

  • Commercial office space
  • An indoor Athletic Complex with competitive courts
  • 120 room hotel and banquet center
  • Market Pavilion with retail and food vendors
  • Restaurants and an indoor stage complex
  • 500 bed student housing
  • Market rate apartments as well as Active Adult living
  • Outdoor Festival spaces

Jason’s Role in the Project

Sidewalk Development contacted Jason from the beginning of the project to get input on strategy, audience, and voice. From there, Jason and RevenFlo created the media for the project including the video and the website. We worked on:

  • Identity, Voice, Audience
  • Strategy & Planning
  • Marketing (Video Production, Website)

My word!!!!!  That is beyond a tremendous job.  Thank you all for nothing less than a professional & creative collaboration.

Tim Elliott Sidewalk Development

University Center Overview

Givolio

Project Overview

Givolio is your giving portfolio. It is a platform for giving that allows a user to select from over 1.8 million nonprofit organizations and build their own portfolio of giving. They can give one time or in recurring intervals. The application keeps up with all of your giving in one place and provides a one-click tax report for all of your needed tax information for your giving throughout the year.

Givolio also offers workplace giving options, working with employers to provide giving opportunities to their employees. Not only is this good for giving, but it’s good for recruiting a talented millennial workforce, who want to work for companies that demonstrate social responsibility.

Jason’s Role in the Project

Jason is the founder and president of Givolio.

Piedmont Medical Center

Project Overview

Piedmont Medical Center is a community hospital that has served York County and beyond for decades. The hospital was experiencing a renaissance of change and improvements, but the community held their long standing opinions of the hospital – that it was inferior to hospitals in Charlotte. The public couldn’t see all of the changes happening and how the hospital was becoming a superior hospital in many respects. So, they knew they needed to change the way the approached they community. They sought new ways to market and new staff to do the work.

Jason’s Role in the Project

Jason designed strategies for utilizing digital and social marketing to engage the community in the changes that were taking place at the hospital. He worked as RevenFlo’s lead in the project, but also did a 90-day term as an interim marketing director to help the hospital ramp-up new staff, implement strategic change, and improve marketing processes and internal communications.

Collision Cowork

Project Overview

Collision Cowork is the first coworking space in Rock Hill, SC. It’s located in the heart of Knowledge Park on Main Street in Downtown Rock Hill.

Jason’s Role in the Project

Jason created the concept, the name, the brand, and the marketing strategy. Working with his team at RevenFlo, he created the logo, the website, the video, and the marketing collateral.

Inquiries

Jason Broadwater

803-328-6033 (office)

info@revenflo.com (office)

For consulting inquiries, please fill out the form below.

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