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Ditch “Shop Local” campaigns for a “Discover Local” initiative to create lasting change in consumer behavior.
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Fill out this form to download Seven-Step Playbook for Successful “Discover Local” Initiatives.
Switch to Discover Local Initiatives
While Shop Local campaigns campaigns may generate a slight bump in local sales for a few weeks, the results are usually mediocre and temporary. This is not a criticism of the people running these campaigns. They are likely doing as good a job as anyone could. The problem is, instead, with the nature of the Shop Local campaign itself.
Instead of a Shop Local campaign, consider a Discover Local initiative. Discover Local initiatives serve to
- Help local businesses each develop and articulate a clear differentiation and value proposition.
- Promote those differentiated value propositions to the local public through a strategy of discovery marketing.
- Develop and manage permanent tools and a promotional effort for year-round consistency in marketing.