Category Marketing: How Small Businesses Win The Art If David would have walked out to meet Goliath with sword and shield, he would surely have been destroyed. If the American Revolutionaries would have marched out to meet the Red Coats in an open field, they would surely have been decimated. The secret to competing with…

Are the people of your community getting richer or poorer? Well, by isolated metrics, like wages and 401ks, one could argue richer. But by lived experience, in relation to the important expenses of our lives and our ability to build wealth over time, the clear answer is poorer. But why? The answer is woven into our economic system.