Fractional CMO

Jason Broadwater, Fractional CMO

Jason Broadwater is a Fractional CMO. He founded the marketing agency RevenFlo in 2004 and has served as a Fractional CMO to high-value organizations, utilizing his agency as his support team, over the last 20 years.

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Marketing Strategy via Your Fractional CMO

As a Fractional CMO, Jason develops strategies to drive growth, increase brand awareness, and maximize revenue. Jason works to ensure alignment between marketing initiatives and business objectives.

Insights from Your Fractional CMO

As a Fractional CMO, Jason provides strategic guidance and insights to the executive team of your organization regarding market trends, customer preferences, and competitive analysis.

Brand Management and Your Fractional CMO

Brand Management is of course a primary concern for Jason when engaged as your Fractional CMO. He works closely with you and your team to develop and maintain a strong and consistent brand identity across all marketing channels.

Marketing Content and Your Fractional CMO

As a Fractional CMO, Jason can oversee the creation of any and all marketing materials, advertisements, and campaigns that reflect your organization’s brand identity.

Market Research and Analysis from Your Fractional CMO

Jason will also, as a Fractional CMO, provide Market Research and Analysis that will impact strategic business decisions that will lead to overall positive outcomes for the company or organization.

Digital Marketing and Your Fractional CMO

In today’s world, a Fractional CMO must be proficient in Digital Marketing and Online Presence. Jason has been focused on digital from his first days as a marketing consultant. As your Fractional CMO, Jason can design and develop your web properties (such as your website), but will also develop and oversee your digital marketing campaigns, including SEO, email marketing, social media, and online advertising.

ROI Measurement from Your Fractional CMO

As your Fractional CMO, Jason will utilize data analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly. He will establish key performance indicators (KPIs) and metrics to track the ROI of marketing initiatives.

Budget Management and Your Fractional CMO

As your Fractional CMO, Jason can develop and manage the marketing budget, ensuring optimal allocation of resources for maximum impact. He can monitor expenses and ROI to justify marketing spend.

Stakeholder Communication from Your Fractional CMO

As your Fractional CMO, Jason will communicate marketing strategies, results, and challenges effectively to the CEO, board of directors, and other stakeholders. Jason will collaborate with other department heads to ensure marketing initiatives are aligned with overall company objectives.

General Duties of Your Fractional CMO

As your Fractional CMO, Jason will provide expert advice and guidance to help you develop and implement effective marketing strategies. Jason’s primary goal will be to assist businesses in improving your marketing efforts across the board – increasing brand awareness, attracting customers, and ultimately boosting revenue.

As your Fractional CMO, Jason can provide leadership and guidance in:

  • Market Research: Conduct market research to analyze industry trends, customer behavior, and competitors. Gather and interpret data to identify opportunities and threats in the market.
  • Strategy Development: Develop comprehensive marketing strategies tailored to the client’s goals and target audience. Create plans for product launches, rebranding, market expansion, and other marketing initiatives.
  • Digital Marketing: Advise on digital marketing strategies, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. Optimize online presence and visibility to attract and engage online audiences.
  • Branding and Positioning: Assist in defining and strengthening the client’s brand identity. Develop strategies to enhance brand positioning and differentiate the client from competitors.
  • Marketing Campaigns: Plan, execute, and optimize marketing campaigns across various channels. Provide guidance on creating compelling marketing materials and content.
  • Customer Engagement: Develop strategies to improve customer engagement and loyalty. Advise on customer relationship management (CRM) systems and customer retention tactics.
    Analytics and Performance Tracking: Utilize analytics tools to track the performance of marketing campaigns. Analyze data to assess the effectiveness of strategies and make data-driven recommendations.
  • Sales Support: Collaborate with sales teams to align marketing efforts with sales objectives. Develop sales support materials and strategies to generate leads and conversions.
  • Training and Education: Provide training sessions to educate in-house teams about effective marketing techniques and tools. Transfer knowledge and skills to empower the client’s team to execute marketing strategies independently.
  • Client Communication: Maintain regular communication with clients to update them on progress, results, and future plans. Address client concerns, provide insights, and offer solutions to marketing challenges.