So Chris wrote a blog post that was inspired by a TED talk by J.J. Abrams. Not that anything in that sentence comes as a shock, but it turns out Abrams’ conceptual “mystery box” has a lot in common with social media. We’ll break down the psychology of what keeps us going back to check our email/facebook/twitter to the point of compulsion. Also, we’ll discuss how this principle has been at play in storytelling since the first group of ape men gathered around the campfire. Through the power of taste-o-vision you’ll be able to enjoy the delicious RJ Rockers Bellringer Beer that Chris orders.